Nike SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 24513
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SWOT Analysis of Nike with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nike

Parent Company

Nike Inc

Category

Apparel, Sports Equipment and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Just do it

USP

Shoes that are made for professional athletes

STP

Segment

Sports enthusiasts

Target Group

Men, women and children from urban upper-middle and upper class

Positioning

High quality, high price which gives satisfaction and comfort

SWOT Analysis

Strengths

1. World’s leading brand for sports shoes and apparel

2.Recognized three times by fortune magazines on “100 best companies to work for”

3.Listed among 50 most innovative corporate

4.It differentiates  by making innovative products which has global recognition

5. Effective business relationship globally

6. Launched many other products in collaboration with companies e.g. launched music player, watches etc

7. Leading top of the mind brand with excellent innovative advertising and branding

8. Exclusive shops all over the world apart from availability through multi-brand retail stores

9. Ranked in top three for climate-friendly companies
10. Associates itself with leading international sports teams, players and events

Weaknesses

1. In Vietnam the company faced allegations of labor and wage laws with employees
2. In Cambodia and Pakistan there have been allegations for child labor and poor working conditions

Opportunities

1. Product expansion in areas like more concentration in sunglasses, sportswear etc. which gives high profit

2. Can open their stores in tier 2 cities in emerging economies as well
3. Enhance brand visibility by opening sports academies across the world for nurturing talent

Threats

1.Footwear market is so competitive, major competition from other brands

2.As it is an international brand currency fluctuations of countries affects the business

3. Fake imitations and replicas often cause a problem

4. Adaption of new techniques and innovation by other brands

Competition

Competitors

1.Reebok
2.Adidas
3.Puma

4.Converse

5.Fila



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