Zara is one of the leading brands in the lifestyle and retail sector. Zara SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zara:
Quick Glance:
Above are the strengths in the SWOT Analysis of Zara. The strengths of Zara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Zara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Zara SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Zara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Zara SWOT analysis.
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About Zara
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Zara Overview | |
---|---|
Parent Company |
Inditex Group |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Zara |
USP |
Zara offers perfect combination of high end, chic clothing at premium prices |
Zara STP | |
Segmentation |
Clothes for people with a combination attitude of work and play |
Target Market |
People with Medium to high purchasing power who love to look glamorous at all times |
Positioning |
Zara offers classy high quality clothes based on consumer trends |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Zara. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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