Ralph Lauren SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6624

SWOT Analysis of Ralph Lauren with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ralph Lauren

Parent company

Ralph Lauren


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

World of Ralph Lauren


The company is known for its wide range of products ranging from home décor to clothing.



Classy urban premium apparel and accessories

Target group

Men and women from the urban premium class


One stop shop for home décor, clothing and accessories

SWOT Analysis


1.The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product.

2.The company has a high brand recognition and customer loyalty

3. Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth.

4. The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America.

5. Ralph Lauren's retail segment has nearly 330 retail and factory outlet stores worldwide, as well as the company's online store.

6.Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design

7. Excellent advertising and branding makes it a high brand recall brand


1.Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue

2.The company has sometimes problems regarding operational control over its suppliers


1. Internet sales as a prime source of future growth can be looked by the company.

2.The company can concentrate on development of private labels with department stores


1. Similar products available in other brands thus switching cost is less.

2. Global currency fluctuations affect performance

3. Popular brands face an issue of fake imitations



1.Tommy Hilfiger

2.Liz Claiborne



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: