Trivago SWOT Analysis, USP & Competitors

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SWOT Analysis of Trivago with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trivago

Parent Company

Expedia

Category

Ecommerce

Sector

Online  Travel-Flight, bus and train tickets, hotels etc

Tagline

The world’s largest hotel search

USP

Strong brand and its hotel network

STP

Segment

Travelers

Target Group

Price sensitive travelers

Positioning

Hotel price comparison site

SWOT Analysis

Strengths

1. It compares hotel prices from 700,000+ hotels

2. Monthly close to 50 million visitors access the site

3. It has 50 international platforms.

4. Strong backing by Expedia, which is a major name in the travel industry

5. Trivago Hotel Manager platform helps hoteliers to enhance their business positioning, thus fostering good relationship with hotels.

5. Strong advertising campaigns

6. Its Mystery Guest Test program is an innovative strategy to give honest and balanced reviews about hotels

7. Strong backing by parent company makes it a prominent brand

Weaknesses

1.Limited product offering. It only covers hotels and thus, does not cater to all facets of travel

2. Intense competition means limited market share & less brand loyalty

Opportunities

1. Acquisition of online travel booking portals to expand its portfolio

2. Increasing interest of people in travel

3. Tieups with more hotels can boost its presence

Threats

1.Popularity of online travel portals erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

3. Expansion of its portfolio to add flight, car and bus booking facilities

Competition

Competitors

1.Trip Advisor

2.Hotelscompare

3.Hotelscombined



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