TATA Consultancy Services(TCS) SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 15358
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SWOT Analysis of TATA Consultancy Services(TCS) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

TCS

Category

IT Services

Sector

IT and Technology

Tagline/Slogans

Experience Certainty

USP

India's largest IT company

STP

Segment

Enterprises seeking IT solutions

Target Group

Large overseas enterprises along with domestic clients. Focus on emerging markets as well.

Positioning

Trustworthy company with big customers

SWOT

Strengths

1) High command on local and domestic market(India)
2) Strong brand backing (TATA)
3) Strong Ethics
4) Brand Image is quite strong in markets it serves
5) Employee strength of over 300000

Weaknesses

1) Not very strong in product segment

Opportunities

1) Emerging markets
2) Product market e.g. domain targeted offerings
3) Repeat Business from existing clients

Threats

1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
3) Focussing on organic growth

Competition

Competitors

1. Infosys
2. Wipro Technologies
3. Mahindra Satyam
4. Cognizant
5. IBM



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