HTC SWOT Analysis
HTC is one of the leading brands in the mobile handsets sector. HTC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HTC:
Quick Glance:
HTC Strengths
- The company is known for best overlay of Android OS with HTC interface
- High product quality offered by HTC for all its products
- Highly popular in the urban market
- The brand sold its mobile technology to Google in 2017
- HTC continues to invest in research & development in the smartphone and electronics segment
Above are the strengths in the SWOT Analysis of HTC. The strengths of HTC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
HTC Weaknesses
- Limited of advertising and marketing
- Loss of market share over the years has impacted HTC
These were the weaknesses in the HTC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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HTC Opportunities
- Growing and untapped market for Android
- Tie-up with other consumer electronic brands to drive mobile business
Above we covered the opportunities in HTC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
HTC Threats
- Threat from cheaper substitutes and other lower entry mobile phones
- Change in tax policies & global recession can impact brand
The threats in the SWOT Analysis of HTC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the HTC SWOT analysis.
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About HTC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| HTC Overview | |
|---|---|
| Parent Company |
HTC |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Quietly Brilliant ; Smart mobility |
| USP |
One of the best implementation of Android OS |
| HTC STP | |
| Segmentation |
Stylish and smart touch phones |
| Target Market |
Urban people from middle and upper income class |
| Positioning |
Device which is helps in communication and also serves as an entertainment device |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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