HTC SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 13657
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SWOT Analysis of HTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HTC

Parent Company

HTC

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Quietly Brilliant ; Smart mobility

USP

One of the best implementation of Android OS

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

Device which is helps in communication and also serves as an entertainment device

SWOT

Strengths

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

Weaknesses

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

Opportunities

1.Growing and untapped market for Android

Threats

1.Threat from cheaper substitutes
2.Other prominent brands

Competition

Competitors

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone



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