SWOT Analysis of Micromax Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile phone Handsets
Nothing like anything; Nuts Guts Glory
Micromax offers smartphones at affordable prices
People looking for smartphones in India
Urban middle and upper middle class in India
Micromax offers new range of smartphones with the latest features
Micromax SWOT Analysis
1.Micromax provide smartphones with latest features at affordable prices 2.Good advertising and brand presence of Micromax have increased their presence 3.The phones come not only as smartphones but also basic phones targeting the low segment 4.Excellent distribution of Micromax phones have made them widely available
5. Celebrity brand ambassadors have helped the brand grow
1. Limited market share of Micromax due to intense competition and less global presence 2. Many phones in the market hence low brand differentiation and high brand switching
1. Smartphone and low-end phones market has become very competitive which has affected the business of Micromax 2. The brand can systematically expand its operations at a global level 3. Can be used as simple second phones as well as cheaper smart phones
1.Threat from low price from global brands can affect Micromax's business 2.Other lower end phones brands
3. Changing technology can make the technology obsolete and affect operations
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