BNP Paribas SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4736
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SWOT Analysis of BNP Paribas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BNP Paribas

Parent Company

BNP Paribas S.A.

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

The bank for changing world

USP

BNP Paribas S.A. is the largest global banking group in the world

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An institution which provides services which adapt with changing times

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility

Weaknesses

1.Intense competition in the banking sector

Opportunities

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding

Threats

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

Competition

Competitors

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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