Posted in Banking & Financial Services, Total Reads: 4957
SWOT Analysis of Morgan Stanley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
One client at a time
Global financial services firm and a market leader in securities, asset management and credit services
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
Each and every customer is valued
1.Strong brand name and good financial position 2.One of the major players in asset management and credit services 3.Wide number of services and products 4.Has around 60,000 employees worldwide 5.Operates in over 35 countries
1.Declining brand value 2.Legal issues where they paid billions of dollar related to retail banking 3.Investment banking has high number of people switching jobs
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Mergers and acquisition and JVs
1.Changing govt regulations and financial crisis like recessions 2.Stiff competition
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