Morgan Stanley SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4347
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SWOT Analysis of Morgan Stanley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morgan Stanley

Parent Company

Morgan Stanley

Category

Investment Services

Sector

Financial Institutions

Tagline/ Slogan

One client at a time

USP

Global financial services firm and a market leader in securities, asset management and credit services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

Each and every customer is valued

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries

Weaknesses

1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Competition

Competitors

1.Goldman Sachs Group
2.Merrill Lynch



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