Wells Fargo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9423
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SWOT Analysis of Wells Fargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wells Fargo

Parent Company

Wells Fargo & Company

Category

Financial services

Sector

Financial Institutions

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When

USP

Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A company which has consistently grown along with its customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position

2.Strong credit-rating
3.Diverse products and services
4.One of the largest recruiters with over 280,000 employees globally
5. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card

Weaknesses

1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquistions and JVs
4.Commercial banking industry

Threats

1.Changing govt regulations and financial crisis like recessions
2.Online frauds and scams

Competition

Competitors

1. JP Morgan & Chase
2. Prudential Financial
3. ING Group



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