Parle Products Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8321
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SWOT Analysis of Parle Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Products Ltd

Parent Company

Parle Ltd

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao

USP

One of India’s most trusted, affordable and most sold foods brand

STP

Segment

People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas

Positioning

A good quality affordable foods brand

Product Portfolio

Brands

1. Hide & Seek                          2. Parle G

3. Milk Shakti                           4. Marie

5. Monaco                                 6. KrackJack

7. Wafers                                  8. Monaco Smart Chips

9. Full toss                               10.Melody

11.Mango Bite                        12. Poppins

SWOT Analysis

Strengths

1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network

5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.

6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world

9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Weaknesses

1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.

2. Dependence  on Parle G brand for most of its revenue

Opportunities

1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising

4.Rise in purchasing power of consumers

5.Product line extension

Threats

1.Rise in the cost of raw materials
2.Competition from  other brands

Competition

Competitors

1.PepsiCo

2. ITC Limited
3. Britannia Industries



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