Amul is one of the leading brands in the food & beverages sector. Amul SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul:
Quick Glance:
Above are the strengths in the SWOT Analysis of Amul. The strengths of Amul looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Amul SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Amul SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Amul are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amul SWOT analysis.
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About Amul
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Amul Overview | |
---|---|
Parent Company |
Amul (Anand Milk Union Limited) |
Category |
Food Products |
Sector | |
Tagline/ Slogan |
The taste of India; Utterly butterly delicious Amul |
USP |
India’s most trusted and popular dairy products’ brand |
Amul STP | |
Segmentation |
People who need milk and milk products for day to day use |
Target Market |
Lower, Middle and upper middle class families |
Positioning |
Amul is an Indian brand producing superior quality milk & dairy products |
Amul Product Portfolio | |
Brands |
1. Amul Butter 2. Amul Cheese 3. Amul Chocolates 4. Amul Ice Cream 5. Amul Kool The above mentioned brands are the prominent products under the Amul product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Amul. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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