1.Awell-recognized brand name 2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.
3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc. 4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company 5. An employee strength of 3000 people
6.Strong and efficient supply chain network
7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices
9.Popular for its quality and affordable price
1.Limited number of Mother Dairy and Safal outlets 2.Difficult to maintain competitive pricing 3.Vegetables and milk products are perishable
1.Continuous demand of dairy products and other products by Mother Dairy 2.Open more number of Mother Dairy outlets
3.Market and advertise the products
4.Increase its market share by expansion in untapped markets
1.Strong marketing muscle by competitors 2.Unstable economic condition in India 3.Other competitor brands
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.