Mother Dairy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8635

SWOT Analysis of Mother Dairy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mother Dairy

Parent Company

National Dairy Development Board (NDDB)


Milk and Food Processing


Food and Beverages

Tagline/ Slogan

Piyo Pure


India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality



People who need dairy products and other day to day food products

Target Group

Middle and upper middle class families


As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Product Portfolio


1.Mother Dairy Plain Dahi


SWOT Analysis


1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price


1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable


1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets


1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands



1. Amul
2.Nestle Ltd
3.Britannia Industries
5. Heinz
6. Reliance Fresh


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