Mother Dairy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9220
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SWOT Analysis of Mother Dairy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mother Dairy

Parent Company

National Dairy Development Board (NDDB)

Category

Milk and Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Piyo Pure

USP

India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

STP

Segment

People who need dairy products and other day to day food products

Target Group

Middle and upper middle class families

Positioning

As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Product Portfolio

Brands

1.Mother Dairy Plain Dahi
2.Dhara

3.Safal

SWOT Analysis

Strengths

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price

Weaknesses

1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable

Opportunities

1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets

Threats

1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Competition

Competitors

1. Amul
2.Nestle Ltd
3.Britannia Industries
4.Kissan
5. Heinz
6. Reliance Fresh



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