Aquafina Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 15548
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SWOT Analysis of Aquafina Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aquafina Water

Parent Company

Pepsi

Category

Water

Sector

Food Products

Tagline/ Slogan

The purest part of you

USP

Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect taste

STP

Segment

For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people

Positioning

Pure and great taste of water

SWOT Analysis

Strengths

1.Excellent branding and advertising through TVCs, print ads

2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc

3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products

Weaknesses

1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more with benefits of pure water

3.Buy out and acquire competition

4.More tie-ups with hotels, corporates, colleges etc

Threats

1.Threat from other water company competitors

2.Lot of People don’t spend on water or buy local brands

3.Lots of local brands of bottled water

Competition

Competitors

1.Kinley Water

2.Bisleri

3.Manikchand Oxyrich


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