1. HUL is a part of the Unilever group, hence strong brand equity 2. It has over 15000 employees 3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centres in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc
1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
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