Himalayan Mineral Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3222
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SWOT Analysis of Himalayan Mineral Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himalayan Mineral Water

Parent Company

Tata Group

Category

Food processing and products

Sector

Foods and Beverages

Tagline/ Slogan

The natural mineral water

USP

Taste of pristine Himalayan water

STP

Segment

Anyone who needs water for any occasion

Target Group

Premium segment with a likeness for supreme quality of water

Positioning

High quality natural water and premium imagery

SWOT Analysis

Strengths

1. The presence of natural minerals differentiates Himalayan from other bottled water brands 

2. Himalayan is the only internationally accepted quality natural mineral water in India
3. Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity
5. Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers

4. Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness seekers

Weaknesses

1. The company is competing on quality in a price sensitive Indian mineral water segment

2. The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable

3.  The recent re-launch has confused the customers about the actual positioning of the brand

Opportunities

1. Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand
2. It can leverage the supreme distribution network of the parent company Tata to expand its markets
3. Association with a sport can further enhance the image of the brand

Threats

1. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers

2. Excessive premium for high quality may hamper the brand in the long run

3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company

Competition

Competitors

  1. Bisleri International
  2. Agro Tech Food
  3. Parle Agro Products Ltd.
  4. Coca Cola Beverages Ltd.
  5. Pepsico International



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