Shaw Industries SWOT Analysis, USP & Competitors

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SWOT Analysis of Shaw Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shaw Industries

Parent Company

Berkshire Hathaway, Inc.

Category

Flooring

Sector

Lifestyle

Tagline/ Slogan

Awesome happens on Shaw floors.

USP

World’s largest carpet manufacturer.

STP

Segment

Based on the different kinds of flooring required.

Target Group

Seekers of flooring solutions for commercial and household purposes.

Positioning

Largest carpet with wide range of flooring options (carpet,hardwood etc) 

SWOT Analysis

Strengths

1. Constantly ranked No. 1 flooring company by all leading flooring publications.
2. Constant innovations like LifeGuard waterproof carpets, R2X Stain Resistance etc. ensure that the products always stay relevant with the changing consumer preferences.
3. Maintaining good relationship with dealers.
4. Partnership with St. Jude to help to treat child cancer.

5. High expertise in the area, the company having been founded in 1946.

6. Offers all kind of flooring options including area rugs and tiles and stone floors.

7. High customer service from helping the customers from choosing the right kind of flooring option, color to installation.

8. Involved in post- consumer carpet collection and recycling.

Weaknesses

1. Due to so much competition, the product loses differentiation in the flooring segment.
2. The maintenance of logistics and distribution is quite expensive.
3. High cost of procurement of raw materials.

Opportunities

1.Launch of new products in Asian and African markets where carpeted flooring options are no required due to hot weather
2. Constant growth opportunities through mergers and acquisitions, thus delivering constant value to the consumers.
3. Helping control pollution by its constant innovations like EcoWorx backing system

4. Association with builders and home improvement retailers for satisfying their flooring needs.

Threats

1. Expenditure on this segment also dependent on how well the economy is doing.
2. Specialty flooring companies like Mohawk and Tile Shop are growing rapidly by doing well in small segments of flooring business.
3. Constant innovation required to differentiate its products from the competitors.

Competition

Competitors

1. Tile Shop
2. Mohawk Industries
3. Interface


The table above concludes the Shaw Industries SWOT analysis along with its marketing and brand parameters.

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