Express Scripts SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 555
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SWOT Analysis of Express Scripts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express Scripts

Parent Company

Express Scripts Inc

Category

Pharmacy benefit management services

Sector

Healthcare/Pharmaceutical

Tagline/ Slogan

Serving the prescription needs of more than 50 million Americans.

USP

Focus on health outcome improvements

STP

Segment

Health benefit and pharmaceutical

Target Group

Large employers and corporate contracts

Positioning

Company providing safe and cheaper drugs

SWOT Analysis

Strengths

1. Market leadership in the US with client base consisting

2. Successful history of mergers and acquisitions like Medco health solutions which was the market leader

3. Integration of pharmacy and medical services enhances customer service as a holistic offering to client companies

4. Over 30,000+ people are with the organization

5. It has been a part of the Fortune 500

6. Constant R&D and new patents have strengthened its position

7. Expansion plans have enhanced its position as an industry leader

Weaknesses

1. Significant amount of business is tied up to top clients
2. Controversies regarding alleged fraud hurt the brand

Opportunities

1. Growing number of pharmaceutical companies in emerging markets

2. Emerging markets are seeing growth of indigenous companies which are potential customers

Threats

1. Global competition from rivals offering cheaper services

2. Economic recession can affect business adversely

Competition

Competitors

1. CVS Caremark
2. OPTUMRX, INC.
3. Catamaran Corporation
4. Prime Therapeutics



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