Posted in Pharmaceuticals and Healthcare, Total Reads: 2268
SWOT Analysis of St Jude Medical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
St Jude Medical
St Jude Medical
Medical technology and services
More Control. Less Risk
invests in technologies that improve patient care while reducing the
economic burden of epidemic diseases like heart failure, hypertension, coronary artery disease, depression and migraine on global health care systems.
Cardiac rhythm management, Atrial fibrillation, Cardiovascular and
People who treat cardiac, neurological and chronic pain patients, worldwide
Advancing the practice of medicine by reducing risk wherever possible and contributing to successful outcomes for every patient.
1. Sells products in more than 100 countries and has over 20 operations and manufacturing facilities worldwide 2. Balanced portfolio of major new growth drivers 3. Recognized by FORTUNE magazine as one of America’s Most Admired Companies for six consecutive years 4. Joint marketing partnership with Abbott Laboratories
5. Strong brand name and widespread operations
1.Product recall due to device failure resulting in negative publicity 2.Employment and financial problems in recent years – characterized by elimination of global work force
1.Acquisitions and mergers to improve product portfolio 2.Word on brand image and brand recall 3.Increase geographical reach with more manufacturing and distribution outlets
1. Technological capabilities of competitors 2.Competition at international level 3.FDA sanctions/warnings over product portfolio
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