St Jude Medical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2356
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SWOT Analysis of St Jude Medical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St Jude Medical

Parent Company

St Jude Medical

Category

Healthcare

Sector

Medical technology and services

Tagline/ Slogan

More Control. Less Risk

USP

invests in technologies that improve patient care while reducing the

economic burden of epidemic diseases like heart failure, hypertension, coronary artery disease, depression and migraine on global health care systems.

STP

Segment

Cardiac rhythm management, Atrial fibrillation, Cardiovascular and

Neuromodulation.

Target Group

People who treat cardiac, neurological and chronic pain patients, worldwide

Positioning

Advancing the practice of medicine by reducing risk wherever possible and contributing to successful outcomes for every patient.

SWOT Analysis

Strengths

1. Sells products in more than 100 countries and has over 20 operations and manufacturing facilities worldwide
2. Balanced portfolio of major new growth drivers
3. Recognized by FORTUNE magazine as one of America’s Most Admired Companies for six consecutive years
4. Joint marketing partnership with Abbott Laboratories

5. Strong brand name and widespread operations

Weaknesses

1.Product recall due to device failure resulting in negative publicity
2.Employment and financial problems in recent years – characterized by elimination of global work force

Opportunities

1.Acquisitions and mergers to improve product portfolio
2.Word on brand image and brand recall
3.Increase geographical reach with more manufacturing and distribution outlets

Threats

1. Technological capabilities of competitors
2.Competition at international level
3.FDA sanctions/warnings over product portfolio

Competition

Competitors

1.Medtronic Inc
2.Boston Scientific Corporation
3.Edwards Lifesciences Corporation



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