Vopak SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1855
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SWOT Analysis of Vopak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vopak

Parent Company

Royal Vopak N.V.

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

NA

USP

Strong global network

STP

Segment

Businesses which require storage and handling facilities

Target Group

Businesses which require storage and handling services for liquid oil products, chemicals, vegetable oils and liquefied gases

Positioning

World's largest independent tank storage provider

SWOT Analysis

Strengths

1. Good financial performance based on a strong market position
2. Operates 83 terminals with a combined storage capacity of more than 30 million cubic meters in 31 countries with 5900 employees
3. Strategically located terminals along the major shipping routes
4. 400 years of experience in storage and transshipment

5. Strong financial position and good brand reputation

Weaknesses

1. Liquidity risk because of high interest bearing debt
2. Occurrences of incidents like oil spill, fire and smoldering is a concern
3. Increasing cost of operations

Opportunities

1. Strategic partnerships and acquisitions to realize targeted growth
2. Effective use of technology to ensure safety in operations
3. Expanding the service lines by could help them raise sales

Threats

1. Financial risk because of European crisis
2. Legal and environmental regulations
3. Fluctuating interest rates

Competition

Competitors

1. Alexander & Baldwin, Inc.
2. Brammer plc
3. Chemoil Energy Limited



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