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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
79 Brand Ferrari - The Dream Machine 11340
80 Retail Industry : Boon or Bane ? 11297
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18936
82 Premium Brands- Prestige, Value and Quality 17199
83 JustDial: The Information and Business Listings Directory 21293
84 Corporate branding vs Product branding 11987
85 Sales vs Marketing - Do They complement or compete ? 27014
86 Is Advertising an art of Lying ? 14311
87 Glocalization-The McD and KFC Way ? 10648
88 Breakthrough Products: Entering a New World 23315
89 4 P's of Management 52946
90 Walt Disney: A Magical Brand 14239
91 Evaluating Advertisement Campaigns: Analyzing Customers 8885
92 Brand Manchester United : A Theatre of Dreams 8794
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10728
94 10 Reasons Why Airline Industry is Unique ? 46893
95 Role of Brand Ambassadors in Recession 8760
96 Reverse Pricing - Getting it Right ! 9704
97 Copyright & Trademark violations: Rural Marketing Success ? 13175
98 Premium Niche Marketing: Small World and Big Business 13088
99 Surrogate Advertising: Softly promoting hard products 8834
100 TATA Nano : Khushiyon Ki Chaabi 12218
101 Royal Enfield Bullet - The Indian Cult Brand ! 18265
102 Do Brands have finite lives ? 18715
103 Why Twitter is so successful ? 18648
104 M.R.P: Setting your own price ? 8945
105 The New Age Marketing Warfare ! 11730
 
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