Gillette is owned by Proctor and Gamble and it’s headquarter is in Boston. Gillette’s tagline is ‘The best a man can get. Gillette is a multinational company which produces men’s safety razors and other personal care products.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 4 competitors of Gillette.
1. Old Spice:
Originally Old Spice was introduced in 1937, as a brand for women, however the side male grooming products became the factor of success and main products for this brand. It has been purchased by P&G in 1990s. Earlier dealing with middle aged men, it has moved to younger gen men with age of 18-35 years.
Colgate-Palmolive is a leading consumer products company headquartered in New York. It has a huge presence worldwide operating in 75 countries and selling its product offerings in 200 countries. Colgate-Palmolive is present in four product categories- oral care, personal care, home care and pet nutrition.
Philips was founded in the year 1891 in Netherlands, and the founding members of the company were Gerard Philips along with his father Frederik Philips. The brand line of the company is ‘innovation and you’ which is in line with the mission of the company to make a positive difference in the lives of people. Philips has got three business division: customer lifestyle, healthcare and lighting, and is also a leader in consumer electronics like grooming products, electronics etc.
4. Dollar Shave Club:
Dollar Shave Club is one of the biggest competitors of Gillette.
To conclude, the above article highlights the various competitors which compete with Gillette. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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