Gillette PESTLE Analysis

Published by MBA Skool Team, Last Updated: February 24, 2020

PESTLE Analysis of Gillette analyses the brand on its business tactics. Gillette PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as Gillette, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.

Let us start the Gillette PESTLE Analysis:

Political Factors:

The political factors in the Gillette PESTLE Analysis can be explained as follows:

Political factors have a great deal of impact on a company’s functioning. As Gillette functions in different markets and economies at the same time, it has to abide to those particular set of laws set by government of that region. Trade policies also affect the cost as well as the sales of an organization. Different trade policies pertaining to either intellectual property or domestic laws needs to be addressed by the company to avoid unnecessary hassle in the functioning of the organization. The innovations introduced by Gillette in the market have been safe guarded by its strong patents however even the import and export laws of the countries or areas Gillette is functioning needs to be considered. These laws set by the respective governments needs to be abided by Gillette. Any faltering in the same may lead to unwanted court proceedings and affect the business adversely.


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Economic Factors:

Below are the economic factors in the PESTLE Analysis of Gillette:

Economic factors of a region determined the viable sustainability of the company in the market. The markets Gillette has covered as of now are emerging markets. It has developed itself as an effective brand that provides quality products to the market. Analysing the current economic conditions of the region and penetrating the market at the right time is more essential. The economic factors like, the current market conditions and the buying capacity of the target audience can help determine the right positioning of the company products in the market. Gillette due to its vast market outreach needs to take these factors in account and then formulate the business strategy for maximum market penetration.


Social Factors:

Following are the social factors impacting Gillette PESTLE Analysis:

The products provided by Gillette are majorly grooming products ranging from blades, razors to shaving appliances for both men and women. The products are sometimes coupled with various services that enables grooming and a sense of confidence amongst the consumers. Various social causes are also addressed by Gillette through its marketing strategies and thus contribute towards the society effectively. These products spread a message as well as enhance the confidence of the consumers by aiding their grooming process.


Technological Factors:

The technological factors in the PESTLE Analysis of Gillette are mentioned below:

Gillette has been manufacturing razors and razor blades since the time of its inception. The technological advancement did create a competitor for the brand in the form of laser hair removal technology. The introduction of the technology in the market led to some chunk of Gillette’s current customer base to opt for its competitor. However, the laser hair removal technology is costly and not easily accessible for the masses globally. With the progress in the technology, Gillette has incorporated this technology in manufacturing razor blades for better customer satisfaction and product upgradation.


Legal Factors:

Following are the legal factors in the Gillette PESTLE Analysis:

Gillette in the past has abided to all the legal obligations it needs to abide while carrying its business. Gillette has to abide to various health laws as well in the process of conducting business. Laws being dynamic in nature pertaining to different sectors of the economy needs to be scrutinized well and followed to avoid hassle free functioning of the business. Thus, antirust policies for the metal used in the razor blades needs to be taken into consideration as well thus enabling the easy functioning and facilitation of the business in the given trade markets.


Environmental Factors:

In the Gillette PESTLE Analysis, the environmental elements affecting its business are as below:

Environmental factors need to be considered by every company when functioning in the market. Each company needs to be environmentally responsible in nature. Gillette in the wake of the same has taken steps like shifting from metal razors to recyclable plastic razors to contribute towards the society responsibly. Appropriate waste disposition should also be considered by Gillette. Environmental factors thus brand the organization in a positive light.

To conclude, the above Gillette PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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