General Mills is an American multinational company. It is one of the important marketer of branded consumer food articles under its own manufacturing. General Mills was founded on the 20th of June, 1856 in Minneapolis, Minnesota, U.S.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 6 competitors of General Mills.
1. Campbell Soup:
The Campbell soup company is an American company which was started by Joseph A. Campbell, a fruit merchant from New Jersey and Abraham Anderson, from South Jersey in 1869. This company is a producer of Canned soups and related products.
The H.J. Heinz Company was founded by Henry John Heinz in 1869 and is headquartered in Pittsburgh, Pennsylvania. Heinz is an American food processing company and is considered a global leader in food and nutrition.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
Kellogg's is a multinational food products company based in the United States. It is the largest cereal company in the world with sales of more than $14 billion. It is the second largest producer of cookies, savory snacks and crackers.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
Unilever is one of the biggest FMCG (fast moving consumer goods) company in the world. It is a British-Dutch company co headquartered in Rotterdam and London. Unilever has more than 400 brands and operates in more than 190 countries with a turnover of €50+ billion.
To conclude, the above article highlights the various competitors which compete with General Mills. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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