Royal Enfield is an Indian motorcycle company which has created a huge impact in the automobile industry. Royal Enfield has been able to create an image in the market such that by its name only every consumer creates an image of a luxurious, strong motorcycle. Royal Enfield have been manufacturing the classic automobiles like Bullet, Electra, and Thunderbird series from 1909.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Royal Enfield.
Suzuki Motor Corporation is an automotive company founded in the year 1909 by Michio Suzuki. Its headquarter is located in Hamamatsu, Shizouka, Japan. The company was initially founded as Suzuki loom works in Hamamatsu which a seacoast village in Japan.
2. Harley Davidson:
Harley Davidson is an American company, one of the biggest companies around the globes and leader in manufacturing motorcycles. Harley Davidson was set up in the 1903 by William Harley and Arthur Davidson. After more than hundred and ten years, Harley Davidson has become more than a product, brand name or company.
Founded by Jamnalal Bajaj in 1940 in Rajasthan, Bajaj Auto is wholly owned by the Bajaj Group. Bajaj Auto is a two and three wheeler manufacturer in India. In terms of volumes, it is the 6th largest in the world while being the 2nd largest in India.
4. Hero MotoCorp:
Hero MotoCorp is an automobile manufacturing company. Hero MotoCorp is headquartered in Gurugram in India and it is the largest two-wheeler manufacturer in the world. It was founded by Brijmohan Lall Munjal in the year 1956 in Ludhiana, as a bicycle manufacturer.
5. TVS Motors:
India’s third largest largest two wheeler manufacturer, and the second largest exporter with exports to over 60 countries, TVS Motor Company is a member of the TVS group. TVS motors had a revenue of Rs 11500+ crore in 2015-16. It began originally as a transportation company of trucks and busses and made inroads into the automotive manufacturing, finance, insurance, tyres and component manufacturer in 1955.
Yamaha Corporation is a highly diversified company with its headquarters located in Japan. It is the largest maker of motorbikes as well as musical instruments in the world. Yamaha is also a major producer of audio products, sporting goods, semiconductors and other electronics products.
Ducati is an Italian motorcycle manufacturer, Since July 2012 it is owned by German automotive manufacturer giant Audi which is the Italian subsidiary of Lamborghini, and all of these are owned by the world’s largest automotive manufacturer Volkswagen group. Ducati was founded in the year 1926 by Ducati family, and since then it has been in designing and manufacturing of motorcycles. Its headquarters are located in Bologna, Italy.
To conclude, the above article highlights the various competitors which compete with Royal Enfield. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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