John Deere Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: December 06, 2016
Marketing Strategy of John Deere analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on John Deere marketing mix, help the brand succeed.
John Deere marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the John Deere Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
John Deere Product Strategy:
The product strategy and mix in John Deere marketing strategy can be explained as follows:
John Deere products are divided into three segments: - agriculture and turf segment, financial services and construction & forestry. Understanding these products can be studied to understand their marketing mix. Agricultural machinery includes daily use equipments and related parts. These include different sized i.e. large, medium and small tractors, loaders, sugar cane harvesters, soil preparation machineries and many more. Turf segment includes push lawn movers, golf course equipments and list goes on. John Deere is customer centric and understands customer needs and wants. They are also in the business of procuring certain products from one manufacturer and resell them. It is done in order to better satisfy their customers. They do sell many products under different brand names such as Frontier, Sabo and Benye. Another product segment includes construction and forestry which is fairly new for them. Under this segment, John Deere have equipments such as earth moving equipments, log machines, dozers and loaders, motor graders and many more. Financial services include sales and lease of John Deere equipments. They do provide wholesale financing to dealers along with long term warranties.
John Deere Price/Pricing Strategy:
Below is the pricing strategy in John Deere marketing strategy:
John Deere is well known for its quality products and employees perfection in their tasks across the globe.
It can be seen in the kinds of products they have in their product line. Pricing strategy plays an important role in order to define organization’s success. John Deere do face tough competitions but they never compromised on their quality. As a result they never decide their product’s pricing based on competitors’ prices. They follow non price competition in their marketing mix strategy. It is a strategy where the company does not change its prices whatsoever its competitors do with its product’s pricing. This is the differentiating factor for John Deere as they feel their products should not be offered at lower costs. Legacy of 179 years and quality products makes them to follow such kind of pricing strategy.
John Deere Place & Distribution Strategy:
Following is the distribution strategy in the John Deere marketing mix:
John Deere products are available all across the world. Distribution channel is another thing that they boost for. They have extensive dealer and retailer connections. They always employ smart distributors who can help the customers to choose the right product from the list of available products. John Deere employees help in buying decision of the customers. Once, they find the right product, customers can order it from website or they can order it from stores. Now, employees provide financial help in purchasing products along with service dates. On its site, we can find two options on site dealerships and buy online website which provides a competitive edge over others. The company has a clear cut rule that it will not employee any such kind of person who is not 100% committed.
This makes dealership very special.
John Deere Promotion & Advertising Strategy:
The promotional and advertising strategy in the John Deere marketing strategy is as follows:
John Deere does not believe in lowering the prices of its products. Rather, they focus on extensive promotions of its products. They always show non-cost benefits that customers will get once they purchase their products. Deere always tries to incorporate new technologies into its products. John Deere also inform their existing customers about the new invention and keep them up to date with newer technologies. This makes customer feel special. You all can see an offer tab on its website. They provide eye catching offers that attract customers to buy their products. This analysis completes the marketing mix of John Deere.
About John Deere:
John Deere and company is an American organization that is in the field of manufacturing heavy equipments such as construction, forestry and agricultural machines along with diesel engines, gearboxes, axles and transmission. They are also into the business of lawn care equipments and financial services. It was founded in the year 1837 by John Deere and is headquarter in Grand Detour, Illinois. It has been ranked 97th in the Fortune 500 America’s ranking in the year 2016. In the same year, it was ranked 364th in the Fortune Global 500 ranking. They have around 67,000 employees working all over the world with revenue of 38 billion US dollars. They have a logo with a leaping deer under which it’s written John Deere.
Their logos have been changing with time to provide different message to customers. Its slogan is “Nothing Runs like a Deere”.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing strategy and 4Ps analysis of more brands similar to John Deere. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.