1. SWOT Analysis
  2. Heavy Engineering
  3. John Deere SWOT Analysis

John Deere SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of John Deere covering strengths, weaknesses, opportunities and threats.

John Deere Strengths

  1. Diverse product portfolio
  2. An excellent Customer Relationship Management (CRM) system
  3. Strong Financial Position
  4. A High Asset Leverage
  5. Has an employee base exceeding 55,000
  6. It is a leader in agricultural equipment, construction and. And forestry heavy equipment

Above are the strengths in the SWOT Analysis of John Deere. The strengths of John Deere looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

John Deere Weaknesses

  1. Limited global brand awareness and penetration compared to a few industry leaders
  2. The obligations of its IT communications and network turn out to be more compound and bigger by the day

These were the weaknesses in the John Deere SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

John Deere Opportunities

  1. Deere’s capability to quickly budge into fresh rising market
  2. Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in
  3. Collaborations and tie-ups with global companies

Above we covered the opportunities in John Deere SWOT Analysis. The opportunities for any brand can include prospects of future growth.

John Deere Threats

  1. Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
  2. Labor and workforce issues
  3. Economy, interest rates and Government Regulations

The threats in the SWOT Analysis of John Deere are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the John Deere SWOT analysis.

About John Deere

The table below gives the brand overview along with its target market, segmentation, positioning & USP

John Deere Overview
Parent Company

John Deere & Company


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Nothing runs like a Deere


John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices

John Deere STP

For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment

Target Market

For Customers expecting  integrity, quality, commitment, and innovation


Deere has never outgrown, nor forgotten, its founder's original core values which determine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to John Deere. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin