Published by MBA Skool Team, Last Updated: December 06, 2016
Marketing Strategy of Nomura analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Nomura marketing mix, help the brand succeed in the market.
Nomura marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Nomura Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Nomura marketing strategy can be explained as follows:
Nomura offers high-quality investment information and a wide variety of financial products and consulting services through widely distributed network. Nomura has call centres, Internet websites platform, and other media to meet the needs of its customers. Nomura also focuses on developing Wealth Management Business in Japan and Asia. Nomura’s asset management is the principal business operation of the group. The company offers different product and services. The services are offered to domestic and foreign clients along with government organisations. As a part of its marketing mix, Nomura company offers its products and services in the following business lines:
• Retail – offers Wealth management in Asia.
• Asset Management
• Whole sale
• Global research
Nomura Price/Pricing Strategy:
Below is the pricing strategy in Nomura marketing strategy:
Nomura is taking initiatives to create new value and services for its stakeholders like every other profitable company.
Nomura’s product and service pricing depend on the fluctuations in values of financial assets and debts due to variabilities in interest rates, foreign exchange rates, and securities prices. Value based pricing is done for company’s global high value services, which is offered to its clients in Japan and in other countries.
Nomura Place & Distribution Strategy:
Following is the distribution strategy in the Nomura marketing mix:
Nomura Securities has 159 branches nationwide in Japan. The market of Nomura Group is in Asia and is mainly in Japan. The Group offers high value services to its clients in Japan in other countries through a network that covers more than 30 countries.
This shows the global place strategy in the marketing mix of Nomura.
Nomura Promotion & Advertising Strategy:
The promotional and advertising strategy in the Nomura marketing strategy is as follows:
Nomura does CSR activities in different countries. In India, Nomura Powai’s focus on promoting environment conservation and providing education and healthcare. In Japan, Nomura provide support in recovering from earthquake by assisting Sakura Project 3.11, which aims to create a tree park in one of the devastated areas since 2012. It also promotes its open work culture and has adopted many processes for the same. Nomura will promote Tokyo 2020 Olympic and Paralympic Games (Tokyo 2020 Games).
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Nomura.
The company has 28,865 employees over 30 countries. Mr. Koji Nagai is the Group CEO and Tetsu Ozaki is the Group COO. There are 62 members in the management board of Nomura. Nomura firmly believes that employees are their greatest assets. The company wishes to provide diversity at workplace and career growth opportunities to its employees.
Nomura has largest retail network in Japan with 150+ branches. The company’s website has all details pertaining to its service offerings and easy access to its customers. Nomura has a registered office in United Kingdom. It also has offices in Germany, Austria, France and other countries.
Nomura tries to strengthen the talents and capabilities of their female employees. Employee Life & Families (ELF) is a program to focus on family the well-being and life management of their employees. Nomura provides an employee-friendly environment and work culture to all its associates. Apart from this, the company also focuses on ‘Going Paperless’ and ‘Promoting Recycling’ for best utilization of natural resources and protecting the environment. This summarizes the Nomura marketing mix.
The Nomura Group is a Japanese financial services group. The group is an Asia based group which was founded by Tokushichi Nomura in December 25, 1925.The group is present in Japan and many foreign countries. Nomura Group is present across more than 70 countries. The company claims to have Retail Client Assets of ¥100.6 trillion. The company has established itself as a trusted brand.
The company is a holding company which owns shares of other companies. The company is famous as Nomura Holdings.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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