Published by MBA Skool Team, Last Updated: December 06, 2016
Marketing Strategy of Credit Suisse analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Credit Suisse marketing mix, help the brand succeed.
Credit Suisse marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Credit Suisse Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Credit Suisse Product Strategy:
The product strategy and mix in Credit Suisse marketing strategy can be explained as follows:
Credit Suisse provides wide range of products and services in Wealth Management, Investment banking, Asset management and Loans and Advances. Swiss Universal Bank provides advices and financial solutions to industrial, private as well as corporate clients. Credit Suisse's private banking business has franchise in the Swiss market serves its retail extremely wealthy and clients. Their international wealth management division offers custom fit financial solutions to private clients in Europe and Latin America. The global market division offers a wide range of financial products and services that includes fixed income products and equities supporting the private banking businesses and the clients. In investment banking, Credit Suisse offers advanced execution services catering to equity derivatives, capital markets, equity sales and trading etc. This gives an insight in the product mix strategy of Credit Suisse.
Credit Suisse Price/Pricing Strategy:
Below is the pricing strategy in Credit Suisse marketing strategy:
Credit Suisse bank is known for its higher pricing.
The revenues are higher since it’s the private investment banking. The bank keeps higher profit margins. The emphasis is on cash flow and focuses on value. The pricing strategy of Credit Suisse is based on competition, services offered and regulatory bodies of a government.
Following is the distribution strategy in the Credit Suisse marketing mix:
Credit Suisse bank exists in 50 countries across the world with 48200 employees from 150+ nations. The clients of Credit Suisse are served through three divisions namely, International Wealth Management, Asia Pacific and Swiss Universal Bank. Global markets and Investment Banking & Capital Markets are supported by regional businesses specializing in Investment Banking capabilities.
The remaining portfolios from the former non-strategic units in addition to other businesses and positions that don’t fit with our strategic direction are consolidated in the Strategic Resolution Unit.
Credit Suisse Promotion & Advertising Strategy:
The promotional and advertising strategy in the Credit Suisse marketing strategy is as follows:
Credit Suisse employs various attractive promotional offers and campaigns such as Bonviva. It has various smaller policies such as Bonviva Silver, Bonviva Gold, Bonviva Platinum etc. for its customers proving plathora of services to its customers which each category being different from the other. Credit Suisse also launches offers such as Recommend and Win points which can be ultimately redeemed by the customer after the collection of certain number of points. It also offers attractive packages and schemes under Viva Banking services especially targeting students, and young generation.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Credit Suisse.
Credit Suisse employs 48,000+ employees from more than 150 various nations. Credit Suisse employs rigorous recruitment process to hire well experienced and talented employees which involves two to three rounds of interview before the final offer is made. It provides robust training and development programs to its employees by means of variety of internships, mentoring programs, regular review, business and product training etc. Credit Suisse also provides wide range of benefits to its other stakeholders and offers special services to maintain its loyal cliental base.
Credit Suisse has been employing various platforms to communicate and respond to feedback and customer grievances. It has been catering to its customers through several specialized hotlines set up that respond to specific areas such as mortgages, online & mobile banking, Maestro helpline, Change of address etc. Credit Suisse also has been offering online contact form wherein customer can launch companies about specific financial services.
Credit Suisse is wide spread over 150 countries and have numerous branches and offices serving its cliental base with its headquarter in Zurich, Switzerland. The company creates buzz by launching various coding challenges and through smartphone applications engaging itself into tie up with technology partners like Palantir Technologies handling the big data. This covers the Credit Suisse marketing mix.
About Credit Suisse:
Credit Suisse is a Switzerland based company in financial services. Credit Suisse is a 160 years old company and is mainly divided into four divisions namely: Asset management, Investment banking, Private banking and Shared services group. In terms of research, it carries out extensive research in private banking that includes independent research in macro, bonds, equity, currency analysis and also research on Swiss Economy. Credit Suisse has global presence and operation over than 50 countries and employing 48,200 employees from more than 150 various nations.
The company’s business divisions cooperate and work towards providing financial solutions that includes specially tailored advices as well as innovative financial products. Credit Suisse also provides long term sustainable solutions in risk management and sustainability.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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