Published by MBA Skool Team, Last Updated: February 06, 2019
Marketing Strategy of Starwood Hotels analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Starwood Hotels marketing mix, help the brand succeed.
Starwood Hotels marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Starwood Hotels Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Starwood Hotels Product Strategy:
The product strategy and mix in Starwood Hotels marketing strategy can be explained as follows:
Starwood Hotels is one of the leading chains of luxury hotels having a strong worldwide presence. The main service which Starwood Hotels provides is the hospitality service with its more than 400 hotels all around the world. Starwood focusses on making their guests as comfortable as their homes and provide a relief from the place they are visiting. They give utmost care and importance to their guests and try to give an experience which they will remember.
Starwood Hotels Price/Pricing Strategy:
Below is the pricing strategy in Starwood Hotels marketing strategy:
The price of Starwood Hotels follows the policy of Marriott which keeps lowest prices and provide more benefits.
The prices are low comparing the prices of the competitors in the market. Due to its low price and great service, consumers mostly stick with Starwood. It offers high quality services as a part of its marketing mix pricing strategy. Also, as being part Marriott group also helps in gaining reward points which anyone can redeem later. Most of the customers belong to high class for whom money matters less but there should not be any compromise in quality of the products and service.
Starwood Hotels Place & Distribution Strategy:
Following is the distribution strategy in the Starwood Hotels marketing mix:
Starwood Hotels is a Connecticut based company which has more than 1200 hotels all around the world. It has presence in all major cities of the world. It has a dedicated team who researches on which cities it should open its next hotel.
Due to this they have been able to achieve much growth.
Starwood Hotels Promotion & Advertising Strategy:
The promotional and advertising strategy in the Starwood Hotels marketing strategy is as follows:
As most of the consumers of Starwood Hotels belong to upper class society, so Starwood promotes its product differently. It has partnered with many airlines to promote its hotels as they might need hotels to check-in. It also heavily relies on word of mouth promotion by its client due to which sometimes it provides customized solutions to clients. Sometimes it partnered with travel agencies as a part of promotion. It also advertises in magazines and newspapers. It has partnered with American Express to provide extra discounts if booked through American Express credit cards.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Starwood Hotels.
Starwood Hotels has more than 180,000 strong efficient and motivated employees who work dedicatedly for the satisfaction of the guests. Starwood believe that an unsatisfied guest can be very harmful to the brand image of the hotel. Most of the employees are trained by Starwood himself to maintain the same standards of service throughout the hotels.
Process refers to mechanism in delivering the service. It starts with booking the hotel which can be done online and offline. It can also be booked through travel agents. Starwood Hotels also provides pickup and drop cab service to consumers as a part of hospitality. During their stay at hotels, they provide best in line services. At spas, resorts, vocational residences, they give an enriching experience. All this is done with the help of their well-trained staff.
As Starwood Hotels is a five-star hotel chain, it has luxurious and glamourous building with mesmerizing view. All its hotels are located at prime positions in the cities to give it a positional advantage. All the rooms have basic amenities like air conditioned and Wifi service. Hence this completes the marketing mix of Starwood Hotels and resorts.
About Starwood Hotels and Resorts:
Starwood Hotels and Resorts is a service-based company which owns, and operated hotels, resorts, spas and vacation residences founded by Barry Sternlicht in 1969. Marriott International purchased Starwood Hotels and became the largest hotel chain in the world. It has lot of world class brands like Sheraton, Westin, Le Meridian, Aloft etc under its roof.
It employs around 180,000 people to provide its five-star quality service. It is responsible for training and developing its own people for the service.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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