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Starwood Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Starwood Hotels covering strengths, weaknesses, opportunities and threats.

Starwood Hotels Strengths

  1. Successful social media campaigns and increasing revenue through digital media
  2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding.
  3. 1100+ hotels in around 100 countries through 9 different brands
  4. The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable
  5. The mere number of locations increases loyalty to brand
  6. Their loyalty program is the world’s most award-winning guest loyalty program
  7. Has an employee strength of nearly 150,000

Above are the strengths in the SWOT Analysis of Starwood Hotels. The strengths of Starwood Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Starwood Hotels Weaknesses

  1. Stock prices decline has been a concern
  2. Strong presence in US but globally Starwood is still not as recognised
  3. No mid-market or budget projects. Reduced spending capacity has impacted the choice of hotels.

These were the weaknesses in the Starwood Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Starwood Hotels Opportunities

  1. Vacation ownership is a growing market
  2. Digitalized media has gone big and has become a new source of revenue for companies
  3. Economic downturn has reduced spending capacity, travellers are looking for offers or packages that might help them cut their cost down without really having an impact on the travelling experience
  4. Diverse target markets

Above we covered the opportunities in Starwood Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Starwood Hotels Threats

  1. Constant political disturbances across the globe (in India)
  2. Most hospitality giants are venturing into new emerging markets, increasing competitive pressure.

The threats in the SWOT Analysis of Starwood Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Starwood Hotels SWOT analysis.

About Starwood Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Starwood Hotels Overview
Parent Company

Starwood Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Who's taking care of you


Luxury brand that offers a huge range of services through different brands.

Starwood Hotels STP

Luxury, Upscale, Vacation ownership, Resorts

Target Market

Business Travellers, Leisure Travellers, Families, Honeymooners


One of the world's largest hotel and leisure companies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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