1. SWOT Analysis
  2. Tourism and Hospitality
  3. Marriott SWOT Analysis

Marriott SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Marriott covering strengths, weaknesses, opportunities and threats.

Marriott Strengths

  1. High brand recognition and recall
  2. Technical innovations to improve customer experiences and Constant upgrade of business processes
  3. Good employee retention with a total workforce of 150,000
  4. Has over 3700 hotels and resorts in over 70 countries
  5. Various brands range from attainable to aspirational

Above are the strengths in the SWOT Analysis of Marriott. The strengths of Marriott looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marriott Weaknesses

  1. Competition from long established hotel chains means limited market share
  2. Global expansion and high number of hotels may lead to brand dilution

These were the weaknesses in the Marriott SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marriott Opportunities

  1. High potential in emerging markets
  2. Innovation in customer services
  3. Better interiors/Well done renovations
  4. Indian and as well as global hospitality sectors are looking at a boom

Above we covered the opportunities in Marriott SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marriott Threats

  1. Entry of several international brands along with the strong hold of long standing, well established Indian brands
  2. Competition on price points
  3. Stagnated growth

The threats in the SWOT Analysis of Marriott are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marriott SWOT analysis.

About Marriott

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marriott Overview
Parent Company

Marriott International Inc.


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

A World of Opportunity; Your home away from home; Live Like a Local


Global market leadership

Marriott STP

Leisure travelers , business travelers, premium travelers

Target Market

Upper class, honeymooners, corporates, families


Prime location and luxury living

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marriott. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin