1. SWOT Analysis
  2. Tourism and Hospitality
  3. Shangri-La Hotels SWOT Analysis

Shangri-La Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Shangri-La Hotels covering strengths, weaknesses, opportunities and threats.

Shangri-La Hotels Strengths

  1. Represents Asian culture
  2. Asia’s leading luxury hotel group
  3. + hotels under 4 brands across the globe
  4. The Business hotels are known to be the best in their category
  5. Good reputation and customer loyalty
  6. Aspirational brand

Above are the strengths in the SWOT Analysis of Shangri-La Hotels. The strengths of Shangri-La Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shangri-La Hotels Weaknesses

  1. Its fame and brand awareness is restricted to Asia
  2. Limited focus on business travellers

These were the weaknesses in the Shangri-La Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shangri-La Hotels Opportunities

  1. Other international brands are building mid-market hotels in this region. Shangri La due to its history in this region is the most reputed luxury hotel brand.
  2. Tourism is a growing industry globally, entry into new markets seems like the next step for them

Above we covered the opportunities in Shangri-La Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shangri-La Hotels Threats

  1. Asia is shifting to the mid-market segment
  2. Increased labour costs
  3. Terrorist attacks and natural calamities

The threats in the SWOT Analysis of Shangri-La Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shangri-La Hotels SWOT analysis.

About Shangri-La Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shangri-La Hotels Overview
Parent Company

The Kuok Group of Companies


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

It’s in our nature


Providing guests with distinctive Asian standards of hospitality and services

Shangri-La Hotels STP

Leisure Travellers, Business Travellers, Families

Target Market

Upper middle and upper class people


A brand of luxury hotels that serves its guests to the best of its ability, always staying close to its roots in Asia.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Shangri-La Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin