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Accor Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 25, 2023Read time:

Here is a detailed SWOT analysis of Accor Hotels covering strengths, weaknesses, opportunities and threats.

Accor Hotels Strengths

  1. Present in 92 countries, over 4400 hotels and 530000 rooms
  2. One of the top Hotel operator worldwide and hotel employer worldwide
  3. Years of know-how and expertise in the hospitality industry
  4. Increasing bottom line
  5. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins
  6. Accor Hotels has accepted the digitalization around and is now focusing on online sales
  7. Their forecast system is helping them optimize sales
  8. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries

Above are the strengths in the SWOT Analysis of Accor Hotels. The strengths of Accor Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Accor Hotels Weaknesses

  1. Other players in the market are using their forecasts as well
  2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand

These were the weaknesses in the Accor Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Accor Hotels Opportunities

  1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
  2. With a penetration like Accor’s, they can plan packages for the customers
  3. Sustainable and inclusive growth

Above we covered the opportunities in Accor Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Accor Hotels Threats

  1. Highly competitive market poses a constant threat and increases demand for innovation in offering
  2. The global economic condition can hamper sales in the luxury and upscale segments.

The threats in the SWOT Analysis of Accor Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Accor Hotels SWOT analysis.

About Accor Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Accor Hotels Overview
Parent Company

Accor Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Open Frontiers in Hospitality


Providing service which is innovative in order to grow the demands for solutions


Luxury to Economy Segments

Target Market

Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments


A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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