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  3. Hyatt SWOT Analysis

Hyatt SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Hyatt covering strengths, weaknesses, opportunities and threats.

Hyatt Strengths

  1. Company's worldwide portfolio consisted of 488 properties / hotels
  2. Food and beverage, banquet facilities
  3. Collaboration with top corporate
  4. Technology upgrades from time to time
  5. Hygiene standards and customer experience
  6. One of the most popular hotel chain brands

Above are the strengths in the SWOT Analysis of Hyatt. The strengths of Hyatt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hyatt Weaknesses

  1. Discontent amongst employees based on salary issues due to global penetration
  2. Limited market share due to tough competition from international and domestic players

These were the weaknesses in the Hyatt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hyatt Opportunities

  1. Improvement on membership plans, customer loyalty programs
  2. Employee retention to ensure better services
  3. Set higher standards for rooms division

Above we covered the opportunities in Hyatt SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hyatt Threats

  1. Better room facilities offered by competitors
  2. Loss of major business travelers to domestic group of hotels
  3. Security levels

The threats in the SWOT Analysis of Hyatt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hyatt SWOT analysis.

About Hyatt

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hyatt Overview
Parent Company

Hyatt Corporation


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome


Delivering authentic services that reach out guests from each of their targeted segments

Hyatt STP

Leisure and business travelers

Target Market

Upper class, business travelers, wedding groups, diners


Luxury and latest technology

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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