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  3. Hilton SWOT Analysis

Hilton SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Hilton covering strengths, weaknesses, opportunities and threats.

Hilton Strengths

  1. Hilton has high brand recognition
  2. Technical innovations to improve customer experiences and Constant upgrade of business processes
  3. Good employee retention
  4. Hilton has around 540 hotels in over 78 countries
  5. They have been in the industry for 93 years now making them real experts at what they do.
  6. Good reputation in the market

Above are the strengths in the SWOT Analysis of Hilton. The strengths of Hilton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hilton Weaknesses

  1. Limited market share inspite of good brand recall
  2. Operations are affected globally due to different Govt policies and parameters

These were the weaknesses in the Hilton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hilton Opportunities

  1. High potential in emerging markets
  2. Innovation in customer services
  3. Digitalization and better use of technology
  4. Indian and as well as global hospitality sectors are looking at a boom

Above we covered the opportunities in Hilton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hilton Threats

  1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.
  2. Competition on price point
  3. Stagnated growth
  4. Economic and political turbulence in most countries

The threats in the SWOT Analysis of Hilton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hilton SWOT analysis.

About Hilton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hilton Overview
Parent Company

Hilton Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity


Run by an experienced management

Hilton STP

Budget, Mid-Market, Upscale, Luxury

Target Market

Leisure travelers, honeymooners, corporates, families, extended stay


Prime location and luxury living

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hilton. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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