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Disneyland SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: February 02, 2024Read time:

Here is a detailed SWOT analysis of Disneyland covering strengths, weaknesses, opportunities and threats.

Disneyland Strengths

  1. Disneyland is one of the world's largest theme parks in the world
  2. Disneyland is the world’s most popular brand in the category of amusement parks
  3. The theme parks annually host more than 150 million guests
  4. Disneyland has a very wide range of offerings suitable for all age groups and personality types
  5. Globally, more than 100,000 people are employed with Disney Parks
  6. The theme parks have a very high brand recall
  7. Strong brand equity, visibility, and strong brand backing of Walt Disney
  8. Disneyland & resorts are present in USA, Tokyo, Paris, Hong Kong & Shanghai
  9. The theme parks & resorts focus on providing a "magical experience" to its guests with its hospitality

Above are the strengths in the SWOT Analysis of Disneyland. The strengths of Disneyland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Disneyland Weaknesses

  1. Maintaining its operations & brand image requires huge investments for the company
  2. A few rare incidents or accidents over the years have been problematic

These were the weaknesses in the Disneyland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Disneyland Opportunities

  1. Growing global travel and increasing tourism industry offers excellent prospects to attract international customers
  2. A huge opportunity exists in the company’s ability to build innovative new attractions that bring the imaginary world to life
  3. The company’s ability to leverage on the huge popularity of the brand also offers an excellent opportunity
  4. Special offerings to tap tourists specially from the emerging economies

Above we covered the opportunities in Disneyland SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Disneyland

Disneyland Threats

  1. Increasing competition can impact the business of Disneyland
  2. The various theme parks opening throughout the world have the potential to steal away visitors
  3.  Loss of tourism due to financial recessions or pandemics can impact the business

The threats in the SWOT Analysis of Disneyland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Disneyland SWOT analysis.

About Disneyland

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Disneyland Overview
Parent Company

The Walt Disney Company - Disney Parks, Experiences and Products


Amusement Parks


Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True; The Happiest Place on Earth


The first amusement park made for both adults and children

Disneyland STP

Local as well as international tourists

Target Market

High income group families


Amusement Park for children as well as adults

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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