1. SWOT Analysis
  2. Banking & Financial Services
  3. Credit Suisse SWOT Analysis

Credit Suisse SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: August 28, 2023Read time:

Here is a detailed SWOT analysis of Credit Suisse covering strengths, weaknesses, opportunities and threats.

Credit Suisse Strengths

  1. Strong Franchises in core business
  2. Emphasis on sustainability
  3. Merger of private banking operations at right time
  4. Has over 50,000 employees & operations in more than 50 countries
  5. Credit Suisse is actively involved in sports sponsorships and events

Above are the strengths in the SWOT Analysis of Credit Suisse. The strengths of Credit Suisse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Credit Suisse Weaknesses

  1. Weak publicity and brand visibility as compared to other major brands
  2. Low performance in investment banking

These were the weaknesses in the Credit Suisse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Credit Suisse Opportunities

  1. Growing Forex market
  2. Global Asset management
  3. Expansion in emerging economies

Above we covered the opportunities in Credit Suisse SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Credit Suisse Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment

The threats in the SWOT Analysis of Credit Suisse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Credit Suisse SWOT analysis.

About Credit Suisse

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Credit Suisse Overview
Parent Company

Credit Suisse group AG




Banking & Financial Services

Tagline/ Slogan

It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance


Presence in more than 50 countries

Credit Suisse STP

Merchant and Personal Banking

Target Market

Rural and SME group


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Credit Suisse. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin