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  3. Bank of America SWOT Analysis

Bank of America SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: August 13, 2023Read time:

Here is a detailed SWOT analysis of Bank of America covering strengths, weaknesses, opportunities and threats.

Bank of America Strengths

  1. Bank of America has a strong brand name and good financial position
  2. Bank of America is one of the largest bank in the American market
  3. Stable and growing banking sector in US
  4. Excellent service and product innovation providedby Bank of America to its customers
  5. Over 285,000 employee across the world
  6. Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Above are the strengths in the SWOT Analysis of Bank of America. The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank of America Weaknesses

  1. Consumer credit controversies affected the brand image
  2. Wikileaks controversy hurt the business operations of Bank of America

These were the weaknesses in the Bank of America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank of America Opportunities

  1. Expansion in other countries can be a huge opportunity for Bank of America
  2. Diversifying portfolios for customers
  3. Growing credit card value for the consumers
  4. Mergers acquisiitions and JVs

Above we covered the opportunities in Bank of America SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank of America Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Competition from other banks can reduce Bank of America's market share

The threats in the SWOT Analysis of Bank of America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bank of America SWOT analysis.

About Bank of America

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank of America Overview
Parent Company

Bank of America Corporation




Banking & Financial Services

Tagline/ Slogan

Bank of Opportunity


Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A bank which provides an opportunity to all its customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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