1. SWOT Analysis
  2. Banking & Financial Services
  3. Standard Chartered SWOT Analysis

Standard Chartered SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: August 18, 2023Read time:

Here is a detailed SWOT analysis of Standard Chartered covering strengths, weaknesses, opportunities and threats.

Standard Chartered Strengths

  1. Inclusion of social and environmental development with economic growth
  2. Aggressive Advertising
  3. Leaders in Asia Pacific and Africa
  4. Globally it has over 80,000 employees
  5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
  6. Sponsors of major sports events and teams

Above are the strengths in the SWOT Analysis of Standard Chartered. The strengths of Standard Chartered looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Standard Chartered Weaknesses

  1.  Lesser emphasis on Small enterprises
  2. Less penetration in emerging economies like India, China etc

These were the weaknesses in the Standard Chartered SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Standard Chartered Opportunities

  1. Growing Forex market
  2. Global expansion in countries across the world
  3. Mergers and Acquisitions of smaller institutions

Above we covered the opportunities in Standard Chartered SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Standard Chartered Threats

  1. Stringent economic policies world over
  2. Highly competitive environment
  3. Govt policies and global financial crises

The threats in the SWOT Analysis of Standard Chartered are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Standard Chartered SWOT analysis.

About Standard Chartered

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Standard Chartered Overview
Parent Company

Standard Chartered Bank




Banking & Financial Services

Tagline/ Slogan

Leading the way in Asia, Africa and the middle east


Strong presence in Asian and African Markets

Standard Chartered STP

Merchant and Personal Banking

Target Market

Enterprise and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Standard Chartered. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin