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RHB Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: February 19, 2024Read time:

Here is a detailed SWOT analysis of RHB Bank covering strengths, weaknesses, opportunities and threats.

RHB Bank Strengths

  1. The acquisition of OSK Investment Bank has further strengthened the RHB Banking Group’s ASEAN footprint
  2. The Group is now present in eight countries including Malaysia, Brunei, Cambodia, Indonesia, Hong Kong (with a representative office in China), Singapore, Thailand and Vietnam which increases its customer base
  3. Acquisition of OSK Investment Bank Berhad (OSKIB) allowed the
  4. Group to leverage the comparative strengths of both OSKIB and the RHB Banking Group to deliver more value to customers
  5. Over 17000 people are a part of the bank providing customers across SE Asia banking solutions
  6. Its services include retail banking, corporate banking, Islmaic banking

Above are the strengths in the SWOT Analysis of RHB Bank. The strengths of RHB Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

RHB Bank Weaknesses

  1. Earnings fell on realised net loss on revaluation of financial investments available-for-sale (AFS)
  2. Lack of advertisement and promotions in comparison to other major banks such as HSBC and it has less activities when compared to competitors
  3. RHB not performing strongly in the online banking field especially in user friendliness of their applications.

These were the weaknesses in the RHB Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

RHB Bank Opportunities

  1. Expand its access to the remaining ASEAN markets where it is not present
  2. Expand the domestic presence by acquiring PT Bank Mestika in Indonesia
  3. The Group has also firmly embraced the ‘digital world’ and needs to intensify its efforts to drive our presence in social networking sites

Above we covered the opportunities in RHB Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

RHB Bank Threats

  1. The Malaysian Retail Banking sector faced challenges in 2012 such as the implementation of prudent lending practices
  2. Owing to the competition among the Malaysian banks, the strategies and policies taken by other competitors should be monitored and studied closely and carefully and fast and effective actions should be considered.
  3. This economic crisis all over the world have affected every financial institute all over the world and RHB is not an exception, therefore appropriate steps must be taken to minimize the losses.

The threats in the SWOT Analysis of RHB Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the RHB Bank SWOT analysis.

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About RHB Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

RHB Bank Overview
Parent Company

RHB Capital


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the largest fully integrated financial services group in Malaysia


Segmentationation is based on the type of customer: personal segment, business segment and the wealth management segment.

Target Market

Targets the SME segment


Financial services and solutions for the people of Malaysia

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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