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  3. Bank Of India SWOT Analysis

Bank Of India SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: July 02, 2023Read time:

Here is a detailed SWOT analysis of Bank Of India covering strengths, weaknesses, opportunities and threats.

Bank Of India Strengths

  1. A public sector undertaking. Thus, has government backing
  2. Increasing profits over the years
  3. Pan India presence with over 3400 branches
  4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)
  5. Large employee base

Above are the strengths in the SWOT Analysis of Bank Of India. The strengths of Bank Of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Of India Weaknesses

  1. Brand valued not as big as SBI or BoB
  2. The branches are not modernized in many cities as compared to leading banks

These were the weaknesses in the Bank Of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank Of India Opportunities

  1. Venturing into rural areas
  2. Installtion of more ATMs
  3. Use of mobile banking, internet banking on a large scale

Above we covered the opportunities in Bank Of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Bank Of India

    Bank Of India Threats

    1. New banking licenses
    2. Foreign players
    3. Disinvestments

    The threats in the SWOT Analysis of Bank Of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the Bank Of India SWOT analysis.

    About Bank Of India

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Bank Of India Overview
    Parent Company

    Bank Of India


    Banking, Financial Services


    Banking & Financial Services

    Tagline/ Slogan

    Relationships beyond Banking


    A bank that gives something extra to its customers

    Bank Of India STP

    For people who wish to invest their money in banks

    Target Market

    Families, Corporates


    Bank that delivers with a human touch

    This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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