Best Western Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: January 30, 2019
Marketing Strategy of Best Western analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Best Western marketing mix, help the brand succeed in the market.
Best Western marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Best Western Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Best Western marketing strategy can be explained as follows:
Best Western is one of the leading hotel chain brands in the world. In its marketing mix product portfolio, it has hotels, resorts and variety of services. Best Western’s services identifies with the administrations that organizations offer to its clients. Best Western has more than 4000 hotels offering hotel stays, dining services, spa, gym etc all as a part of its services. More than half of these hotels are in North America and offer various room types with different facilities to its customers.
Best Western Price/Pricing Strategy:
Below is the pricing strategy in Best Western marketing strategy:
Best Western offers various pricing options to customers to choose from.
Value assurance alludes to a lot of procedures and exercises that are utilized so as to think of a cost for a specific item. So as to land at a proper value, it is essential to think about the overall revenue. This procedure incorporates a thought of the costs of relative items that are inside a similar classification. Best Western offers its items at a scope of costs relying upon the area. The costs of Best Western lodgings have been set to fit the focused-on clients while maintaining their nature of administration.
Following is the distribution strategy in the Best Western marketing mix:
Best Western is spread globally in countries like Canada, USA, Australia, New Zealand, Burma, UK etc. Best Western's items are benefited in the opportune place, at the ideal time and in its correct quality and amount. Capacity, appropriation costs and the stock are kept at the satisfactory dimensions. The conveyance execution is the most relevant criteria when one is picking a provider.
Best Western has put itself by means of the web and through its physical presence.
Best Western Promotion & Advertising Strategy:
The promotional and advertising strategy in the Best Western marketing strategy is as follows:
Best Western's marketing conveys the advantages that the clients get from the item and not just the highlights the item has. It uses conventional methods of marketing like advertising on media channels like TV, newspapers, magazines, online ads etc. Best Western also promotes its hotels through several events, conferences, travel shows etc. This showcases the various services offered to its customers.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Best Western.
Best Western’s Work force must, subsequently, be very much prepared and guaranteeing the perfect experience for the perfect individuals. Most clients don't separate the sort of item they buy by the individual moving the item which demonstrates the significance of the work force serving inside the association in connection to the item that they sell. The degree to which Best Western has offered after deal benefit has been one great method for increasing the value of what the organization offers. This has given it an aggressive edge organization over its rivals.
Best Western lodgings have received the utilization of internet-based life, for example, YouTube, Facebook and Twitter. These internet-based lives have been helpful in getting the client inputs. Various clients will surrender all the while and, in this way, they may move to different spots advising different clients not to utilize the items. The inn additionally has built up an internet booking and reservation framework and subsequently has possessed the capacity to save money on the client's time and cash consequently accomplishing more noteworthy consumer loyalty.
Best Western hotels and resorts are its biggest physical evidence. It also has a Facebook page and a twitter account, which helps the brand to connect with its customers. These informal community stages have been of incredible preferred standpoint. Notwithstanding examples of overcoming adversity, its perspectives and remarks are broadly from outside clients. This, in this manner, has supported the part of physical proof and trust by clients. Thus this completes the marketing mix of Best Western hotels.
About Best Western:
Best Western is a chain of hotels and resorts having a chain of properties at various places globally. The hotel chain was found in 1946 and since then has grown with more than 4000 hotels.
Best Western, a not-for-profit overall relationship of part inns headquartered in Phoenix, Arizona faces a progression of vital difficulties while confronting exceptional worldwide rivalry and the changing socioeconomics of the worldwide condition. More than 1200 people are employed with the organisation.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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