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  3. Best Western SWOT Analysis

Best Western SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: October 20, 2023Read time:

Here is a detailed SWOT analysis of Best Western covering strengths, weaknesses, opportunities and threats.

Best Western Strengths

  1. Associated with hotels in over 80 countries, over 4100 hotels
  2. One of the World’s Largest Hotel Chain
  3. Hotels have their own identity and flair along with International level services that they have to incorporate in their offerings as a Best Western member
  4. Hotels are located in good areas across the world
  5. Best Western Travel Card has successfully increased sales and repeat visits

Above are the strengths in the SWOT Analysis of Best Western. The strengths of Best Western looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Best Western Weaknesses

  1. Since Best Western does not interfere with management of member hotels, quality control gets difficult and limited accountability
  2. Competition from international hotel chains means limited market share growth

These were the weaknesses in the Best Western SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Best Western Opportunities

  1. Digitalization and more online presence
  2. The economic conditions will improve occupancy rates in the mid-market segments
  3. More penetration in emerging economies

Above we covered the opportunities in Best Western SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Best Western

Best Western Threats

  1. Big chains are entering new markets
  2. Changing market conditions, down economy

The threats in the SWOT Analysis of Best Western are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Best Western SWOT analysis.

Read Similar SWOT analysis

About Best Western

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Best Western Overview
Parent Company

Holiday Inn


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

The World’s Largest Hotel Chain


Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling.

Best Western STP

Mid-market and upscale segment

Target Market

Leisure travelers, business travelers from the mid-market and upscale segment


A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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