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  3. Choice Hotels SWOT Analysis

Choice Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: May 04, 2023Read time:

Here is a detailed SWOT analysis of Choice Hotels covering strengths, weaknesses, opportunities and threats.

Choice Hotels Strengths

  1. Affordability and high quality service giving a unique customer experience
  2. USAs first hotel chain
  3. Franchises more than 6100 hotels in over 30 countries and territories.
  4. Very strong presence in US
  5. Diverse portfolio
  6. Expansion is easier due to the franchise model
  7. One of the world’s largest lodging franchisor

Above are the strengths in the SWOT Analysis of Choice Hotels. The strengths of Choice Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Choice Hotels Weaknesses

  1. Limited international presence and is dependent on the Indian market
  2. Difficult to maintain control over each franchise
  3. Sales team is too aggressive leading to a loss in credibility

These were the weaknesses in the Choice Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Choice Hotels Opportunities

  1. Emerging markets and expansion overseas
  2. Service expansion
  3. Rising income
  4. Emphasis on promotional programs and packages to increase loyalty

Above we covered the opportunities in Choice Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Choice Hotels Threats

  1. Competitors, Indian/international venturing into the segment
  2. Local hotels/inns with better offerings and a legacy to back them up
  3. Franchise customers can move to other such brands (eg. Best Western)

The threats in the SWOT Analysis of Choice Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Choice Hotels SWOT analysis.

About Choice Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Choice Hotels Overview
Parent Company

Choice hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Please help yourselves


Good comfortable, affordable lodging

Choice Hotels STP

Budget Hotels, Mid-Market, Upscale

Target Market

Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels


A global hotel chain that emphasizes on good services with a good value.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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