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  3. Ginger Hotels SWOT Analysis

Ginger Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: July 30, 2023Read time:

Here is a detailed SWOT analysis of Ginger Hotels covering strengths, weaknesses, opportunities and threats.

Ginger Hotels Strengths

  1. Affordability for Indian target customers
  2. Halo of the Tatas, brand equity
  3. Government support
  4. Innovation in terms of offering low cost and good quality hotels
  5. Hotels present in over 25 locations across India
  6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment

Above are the strengths in the SWOT Analysis of Ginger Hotels. The strengths of Ginger Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ginger Hotels Weaknesses

  1. Unable to tap the higher-middle class or upper class due to its positioning
  2. Tough competition from local hotels as well as established brands

These were the weaknesses in the Ginger Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ginger Hotels Opportunities

  1. Emerging markets and expansion overseas
  2. Service expansion
  3. Rising income of people

Above we covered the opportunities in Ginger Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ginger Hotels Threats

  1. Competitors, Indian/international venturing into the segment
  2. Local hotels/inns with better offerings and a legacy to back them up
  3. Maturing products, categories or services

The threats in the SWOT Analysis of Ginger Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ginger Hotels SWOT analysis.

About Ginger Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ginger Hotels Overview
Parent Company

Tata Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Please help yourselves


One of the first premier Indian hospitality group to start budgetary hotels

Ginger Hotels STP

Executive level employees, Regular business travelers

Target Market

Middle class, high tech youths


Small properties with smart basics and high tech

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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