Ginger Hotels SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Ginger Hotels covering strengths, weaknesses, opportunities and threats.

Ginger Hotels Strengths

  1. Affordability for Indian target customers
  2. Halo of the Tatas, brand equity
  3. Government support
  4. Innovation in terms of offering low cost and good quality hotels
  5. Hotels present in over 25 locations across India
  6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment

Above are the strengths in the SWOT Analysis of Ginger Hotels. The strengths of Ginger Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ginger Hotels Weaknesses

  1. Unable to tap the higher-middle class or upper class due to its positioning
  2. Tough competition from local hotels as well as established brands

These were the weaknesses in the Ginger Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ginger Hotels Opportunities

  1. Emerging markets and expansion overseas
  2. Service expansion
  3. Rising income of people

Above we covered the opportunities in Ginger Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ginger Hotels Threats

  1. Competitors, Indian/international venturing into the segment
  2. Local hotels/inns with better offerings and a legacy to back them up
  3. Maturing products, categories or services

The threats in the SWOT Analysis of Ginger Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ginger Hotels SWOT analysis.

Continue reading more about the brand/company.

About Ginger Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ginger Hotels Overview
Parent Company

Tata Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Please help yourselves

USP

One of the first premier Indian hospitality group to start budgetary hotels

Ginger Hotels STP
Segmentation

Executive level employees, Regular business travelers

Target Market

Middle class, high tech youths

Positioning

Small properties with smart basics and high tech


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ginger Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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