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Incredible India SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: May 25, 2024Read time:

Here is a detailed SWOT analysis of Incredible India covering strengths, weaknesses, opportunities and threats.

Incredible India Strengths

  1. The campaign highlights not only the tourist places in India, but also its cultural and historical heritage
  2. The campaign managed to make a powerful visual impact on the viewers.
  3. The campaign was featured sufficiently through print and TV media and hence had a good reach
  4. The Incredible India campaign along with the complementary campaign of “AtithiDevoBhava” managed to gain popularity

Above are the strengths in the SWOT Analysis of Incredible India. The strengths of Incredible India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Incredible India Weaknesses

  1. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist.
  2. The campaign was found to be uni-dimensional by some people.
  3. Since India is a geographically and culturally diverse country, the campaign could not manage to cover all the aspects

These were the weaknesses in the Incredible India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Incredible India Opportunities

  1. The tourism industry is India is flourishing at a rapid rate and the Incredible India campaign has a lot of potential to attract tourists.
  2. Government spendings on the tourism industry are increasing gradually.
  3. A wider campaign can be planned leveraging the diversity in India.

Above we covered the opportunities in Incredible India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Incredible India Threats

  1. Every campaign has its shelf life and so does the Incredible India campaign.
  2. If the campaign fails to innovate it will lose its appeal.
  3. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.

The threats in the SWOT Analysis of Incredible India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Incredible India SWOT analysis.

About Incredible India

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Incredible India Overview
Parent Company

Tourism Ministry of India


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

India! Incredible India!


The first comprehensive attempt of the Indian Tourism Ministry to internationally brand India as a tourist destination

Incredible India STP

High-end tourists

Target Market

Average and high-end tourists from various parts of the world


It presents India as a tourist destination that is full of surprises

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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