1. SWOT Analysis
  2. Tourism and Hospitality
  3. Hershey Park SWOT Analysis

Hershey Park SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: July 17, 2023Read time:

Here is a detailed SWOT analysis of Hershey Park covering strengths, weaknesses, opportunities and threats.

Hershey Park Strengths

  1. The parent brand has a very strong brand presence in the chocolate industry.
  2. It has a variety of offerings including thrill rides, water rides and children’s rides that would appeal to all age groups.
  3. The park has won several awards including the IAAPA Applause Awards.
  4. It has as many as 67 fully functional rides, including 11 roller-coasters and welcomes upto 20 lakh visitors per annum.

Above are the strengths in the SWOT Analysis of Hershey Park. The strengths of Hershey Park looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hershey Park Weaknesses

  1. The brand is not as strong as some of the other names in the amusement parks category in the USA.
  2. It does not have a very strong brand presence outside USA.
  3. Seasonal variations affect operating profits

These were the weaknesses in the Hershey Park SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hershey Park Opportunities

  1. It can leverage on the popularity of the parent brand in the chocolate industry.
  2. Through effective marketing, it can try and attract more international tourists.
  3. It has a unique offering in the form of Hershey’s Chocolate World, which has the potential to attract visitors on its own.

Above we covered the opportunities in Hershey Park SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hershey Park Threats

  1. If there are no innovative offerings, there is no incentive for second time visit.
  2. There are many strong competitors in and around Pennsylvania and the rest of the USA.
  3. The competitors have a greater variety of offerings other than just amusement rides.

The threats in the SWOT Analysis of Hershey Park are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hershey Park SWOT analysis.

About Hershey Park

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hershey Park Overview
Parent Company

Hershey Entertainment and Resorts Company


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

100% Family


Offers a good mix of thrill rides, water rides, children’s rides as well as other attractions

Hershey Park STP

Local young population and families

Target Market

Primary: Families living in and around Pennsylvania; Secondary: Families living in the rest of the USA; Tertiary: Families visiting from abroad


An amusement park that provides entertainment options to the entire family

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hershey Park. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin