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  3. TUI Travel SWOT Analysis

TUI Travel SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: May 25, 2024Read time:

Here is a detailed SWOT analysis of TUI Travel covering strengths, weaknesses, opportunities and threats.

TUI Travel Strengths

  1. TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
  2. Profit has grown at a significant rate
  3. Majority of holidays sold directly to individuals
  4. UK and France are the biggest and fastest growing markets for TUI 
  5. Unique and customizable holidays available at TUI
  6. Strong leadership position in long haul travel
  7. Over 50,000 employees are with the company
  8. Close to 30 million customers worldwide shows its dominance in the industry

Above are the strengths in the SWOT Analysis of TUI Travel. The strengths of TUI Travel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TUI Travel Weaknesses

  1. Intense competition from other companies means limited brand loyalty
  2. Being a global tourism brand has to face cultural & social issues in managing offices

These were the weaknesses in the TUI Travel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TUI Travel Opportunities

  1. Apps for reservations and booking holidays
  2. Start operations in emerging markets to tap the potential

Above we covered the opportunities in TUI Travel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TUI Travel Threats

  1. Pricing environment challenging due to competitive market
  2. Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.

The threats in the SWOT Analysis of TUI Travel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TUI Travel SWOT analysis.

About TUI Travel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TUI Travel Overview
Parent Company

TUI Travel Plc.


Leisure Transport


Tourism and Hospitality

Tagline/ Slogan

More than a smile


Largest tourism group in Europe

TUI Travel STP

Middle class and above

Target Market

Age group of 20 and above


Premium offerings

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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