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  3. Holiday Inn SWOT Analysis

Holiday Inn SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: October 08, 2023Read time:

Here is a detailed SWOT analysis of Holiday Inn covering strengths, weaknesses, opportunities and threats.

Holiday Inn Strengths

  1. High brand recall and visibility due to excellent advertising
  2. Over 1200 hotels worldwide
  3. Entering new markets across continents
  4. Parent company has a high brand value as well
  5. Offers a range of hotels to choose from
  6. Over 100 million guest nights per annum shows customer satisfaction

Above are the strengths in the SWOT Analysis of Holiday Inn. The strengths of Holiday Inn looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Holiday Inn Weaknesses

  1. Still trying to increase penetration in the emerging economies
  2. Huge number of competitors means limited market share

These were the weaknesses in the Holiday Inn SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Holiday Inn Opportunities

  1. Travelers are looking for new destinations
  2. Country specific seasonal offers

Above we covered the opportunities in Holiday Inn SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Holiday Inn Threats

  1. Increasing costs for operations indirectly affecting hotel rates
  2. Decline in tourism industry due to natural disasters, terror activities etc
  3. Intense competition globally from renowned as well as local hotels

The threats in the SWOT Analysis of Holiday Inn are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Holiday Inn SWOT analysis.

About Holiday Inn

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Holiday Inn Overview
Parent Company

InterContinental Hotels Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Relax, its Holiday Inn


Very relaxed environment

Holiday Inn STP

People who want a getaway from the stressful lives

Target Market

Families, Corporates


Creating a place where the guests can take their gameface off, relax and just be themselves

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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